Sia is the only whisky I know of that got its start through Kickstarter. You can find most of the history there, but Carin's goal in creating the blend was to make something that would be palatable to new scotch drinkers without turning off more seasoned drinkers.
This whisky is bottled at 43% and is mostly likely chill filtered and colored.
Thanks to Carin for the sample.
Sia Blended Whisky
Nose: the grain whisky component is rather strong with green musky overtones, citrus (orange, lime, and lemon), digging deeper the malt can be found, with light peat, cured meat, and dank sherry embedded in the structure. After adding a few drops of water, it shifts towards the grain whisky and underripe fruit elements, with more ethereal sherry underneath, and some rhubarb pops out.
Taste: the grain whisky is once again the strongest element - especially at the beginning, with not entirely pleasant sweetness and young oak flavors, which fade through something metallic, underripe fruit, and floral esters, but eventually turns into more agreeable malt notes of sherry, cinnamon porridge, and peat near the back. After dilution, there is significantly more sweetness up front, some new make/green malt and mixed bourbon cask fruit right behind, the floral notes gain strength in the middle, then slide into almost fudge-y oak, and with time the flavors spread out and integrate more.
Finish: dank sherry, an edge of vegetal peat, grain and malt
All in all, this is a well thought out blend that suffers only because some of the grain whisky needs a bit more maturity. The components largely balance and complement each other, forming a reasonably coherent whole. It's light and eminently drinkable without being insipid - the above-minimum bottling proof gives it enough flavor density while producing almost no alcohol burn. The inclusion of small amounts of both sherry cask and peated malt go a long way to give malt drinkers something to engage with, though they're not the center of the show by any means. If you enjoy blends like Compass Box Artist's Blend, this will probably appeal.
Ultimately the stumbling block for me would be price. It retails around $45-50 in the US, which is firmly in single malt territory. While I can see this being a good whisky for bars to keep around, both because of the classy packaging and the approachability of the spirit, it's not something I can see myself buying. As they say, your mileage may vary.
21 hours ago